APRIL 24, 2020

Very Vegan VEERAH: Victoria Moran on Why Veganism is a ‘Rebirth of Wonder’

Can veganism influence our spirit? Victoria Moran of Main Street Vegan answers this as she
looks back at her journey and inspires us to look at how veganism can transform us from within.

Veganism is more than a lifestyle—it’s a commitment you make once you decide to embark upon this journey. Whether a full-fledged vegan or someone who just started, we’d like to take you back to that moment: what made you go vegan? Was it because of health reasons? Realizing the impact of climate change? Were you influenced by a friend or family member? Whatever it is, do know that you made a conscious effort to change your life and in some way, the world?

Best-selling author, inspirational speaker, and Very Vegan VEERAH guest blogger, Victoria Moran of Main Street Vegan, looks back at her vegan journey where she digs deep into her soul, waiting for a rebirth of wonder. She explains how veganism transformed her physically and spiritually, a discovery she didn’t expect along the way. Ahead, learn how through this lifestyle change, Victoria got her answers and why it took her to a whole other level. 

A Vegan Take on the ‘Rebirth of Wonder’

By Victoria Moran

There are a handful of reasons why people go vegan—compassion, cholesterol, climate (and those are just the C’s). Another reason that is perhaps surprising but captivating too, is that choosing to consciously eat plants instead of animals can lead to enlightenment, a life filled with wonder. This is where the body benefits, and even more the soul.

I remember as a young girl hearing the voice of poet Lawrence Ferlinghetti on a scratchy LP repeating the refrain: “I am waiting for a rebirth of wonder…I am perpetually awaiting a rebirth of wonder…I am awaiting perpetually and forever a renaissance of wonder.” I realized that I was waiting for the same thing. There was life as it was and life as it ought to be, infused with beneficent coincidences and more rainbows than average. Without a dose of this wonder every now and then, life would be as constricting as the straight skirts and neckties of the Ferlinghetti fifties.

Lawrence Ferlinghetti

Lawrence Ferlinghetti is a poet, publisher, and activist, who is now 101 years old.


Victoria knew that she wanted to raise her daughter without harming someone else’s child, regardless of species.

I was certain that at fourteen, I hadn’t abandoned heaven for an earth that was limiting. I was here to help usher in and be a tiny part of the renaissance of wonder, so I read and went to lectures. I spent the first eighteen months of my twenties in the monastic confines of the Theosophical Society in America—housed on a late 19th century estate in one of Chicago’s western suburbs—to study religions and philosophies of the East and West, and dedicate my time to “unity of all people, study of comparative religion, philosophy, science, and the powers latent in man.” I worked there as a library assistant and absorbed a hefty amount of information, even wisdom. I even had “aha” moments and began to share them as a writer.

I became a vegetarian and then learned about being an “uber-vegetarian” aka vegan. It seemed extreme at the time and without the perks vegans now enjoy (ex. non-dairy milk at coffee places; accessible salad bars and veggie-burgers). It was difficult.

I slipped and slid—vegan to vegetarian, and then a foray into fish (not even vegetarian!), vegetarian to vegan, and back again. Then my daughter was born. I had a lot to learn about being a mom, but I knew I wanted to raise this child without harming someone else’s child, regardless of species. Choosing this path, and raising my daughter vegan has brought about some non-surprising results: a clearer conscience, greater empathy for people as well as animals, more appreciation for natural foods and (so far) the avoidance of health problems that plagued my family of origin—hypertension and early-onset coronary disease, notably.

Victoria Moran and Daughter Adair

Victoria Moran and daughter Adair, whom she raised vegan 

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The great surprise, though, was that something else came along with the change of diet, lifestyle, and attitude: that wonder I’d been seeking for such a long time. It came as an inner awakening I’d looked for in books and philosophies; never expecting to find it in prosaic fruits and vegetables. The change was physical—I felt better—and metaphysical. My life was elevated.

It is exciting to be part of a force (for good) that was tiny when I came on board, but has grown tremendously in the past two decades to become a global movement. It is thrilling to see attitudes change. The response to someone wearing fur, for example, is similar to that of someone smoking a cigarette, “Seriously? People still do that?”.

The physiological happiness that results from eating a colorful, natural, all-plant diet has to be experienced to be understood. When you’ve been consuming berries, greens, beans, nuts, salads, smoothies, soups, juices, curries, and your favorite dark chocolate for awhile, your cells get so happy that your attitude can’t help but catch up. Something hums along inside you that is downright irrepressible. I am convinced that this is what it feels like when your soul is awakening and your spirit is expressing itself. I believe, Mr. Ferlinghetti, that this is nothing less than the renaissance of wonder.

Read Lawrence Ferlinghetti’s poem, “I Am Waiting”, here .

plant-based diet

Eating a plant-based diet not only alters your health, but also your mood (Photo by Anna Pelzer)

Victoria Moran

Photo from freedom.to

About Victoria Moran

Victoria Moran is a best-selling author, inspirational speaker, corporate spokesperson, certified holistic counselor (HHC, AADP); and founder and director of Main Street Vegan Academy, training and certifying vegan lifestyle coaches. She is a graduate of the T. Colin Campbell Foundation/eCornell program in plant-based nutrition, and hosts the Main Street Vegan radio show/podcast. The podcast was awarded the Outstanding Vegan Media Outlet award in 2015, and noted as #3 by Feedspot in January 2019, among the Top 25 Vegan Podcasts. She loves words, animals, vegetables, dreaming impossible dreams, and living a charmed life. Her books include Creating a Charmed Life, The Love-Powered Diet, and Main Street Vegan. Her daughter, Adair Moran, is a vegan stunt performer and aerialist. Follow Victoria on Instagram here @mainstreetvegan.

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