JANUARY 26, 2023
A Peek Behind the Scenes at Our Fall/Winter 2022-2023 Campaign
Making the dream work: A Veganuary special that will inspire you to wear vegan!
During this special month of Veganuary, we look back at our Fall/Winter 2022-2023 campaign featuring our Hedy designer vegan boots. We tapped Fashion Editor, Astrologer, and our first Warrior to Watch, Francesca Vuillemin, to model, style, and direct our photoshoot. She was joined by lensman, James Song, whose natural eye and talent helped bring her vision to life. VEERAH Founder and Chief Warrior, Stacey Chang, completed the lean and mean team for a shoot that’s one for the books. Of course, New York—VEERAH’s home—served as the ideal background with its pulsating energy and vibe.
For the campaign, we wanted a message that spoke loud and clear through the visuals: VEERAH is your inspiration for women empowerment; you can live your best life in the Hedy vegan boots as a confident woman. What better way to complete the vision for the shoot than with killer outfits, right? Francesca’s idea behind the styling was to equate beauty and comfort with truly sustainable luxury. She also wanted to celebrate women in design by partnering with female-founded fashion brands that care about the environment as much as we do. She turned to world-renowned sustainable Italian fashion designer, Chiara Boni, to create this covetable wardrobe. To accessorize the looks, Francesca used designer Elizabeth Moore’s sustainable jewelry, including pieces made from repurposed gold and adorned with ethical diamonds. The icing on the cake? Elizabeth exclusively customized a piece just for the shoot! Another accessory standout was a bunny ears hat by the brilliant artist, Jody Morlock.