AUG 4, 2020

Very Vegan VEERAH:
Tips on Reducing the Environmental Impact of Our Clothes

Sustainable fashion journalist and stylist, Sophie Benson, shows us how we can save the planet just by starting with our closets.

The world is changing and so should we. Pre-pandemic, we were used to a fast-paced life and environment—packed schedules, tight deadlines, quick replies, instant deliveries, and so on. Now, we are trying to adapt to a “new normal” where we have to take it slow, one step at a time. It’s true when they say that we just can’t go back to how things were; we have to come out of this as stronger, more responsible individuals.

Championing sustainability is at the core of VEERAH, and we believe that this is something we should embrace now more than ever. Not only should we take extra care of our health and loved ones, but also our environment. You can certainly start anytime, even while being at home. If you’re currently organizing your closet or about to do so, why not be more eco-conscious about it? Sustainable fashion journalist and stylist, Sophie Benson, lets us in on how to care for our clothes without compromising its effects on the planet.

How to Reduce the Impact
of the Clothes You Own

By Sophie Benson

Most of us know that the fashion industry is a major polluter. It’s regularly quoted as being ‘the second most polluting industry in the world, second only to oil’. However, whether it’s second, tenth or fiftieth, no one is arguing that fashion, as an industry, is a huge polluter and a vacuum for non-renewable resources.

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Did you know that 25% of the carbon footprint of clothes comes from the way we care for them?

According to the recently published report from the Ellen Macarthur Foundation, “total greenhouse gas emissions from textiles production, at 1.2 billion tons annually, are more than those of all international flights and maritime shipping combined.” As an isolated issue, that would be damaging enough, but it’s just one in an entire catalogue. 93 billion cubic metres of water is used annually, often in water-scarce areas; poisonous and carcinogenic pesticides and fertilisers are sprayed over cotton crops; toxic dyes are leeched out into freshwater sources; thousands upon thousands of garments are burned to make way for new seasonal stock; less than 1% of material used is recycled; this list could go on and on. We’re increasingly aware of the impact of production but what happens once those clothes are hanging in our own wardrobes? What impact do they have then?

With a VEERAH pair, you achieve for more fashion, less footprint with add-on shoe accessories (FRINGE shown).

A pretty big one, it turns out. In fact, 25% of the carbon footprint of clothes comes from the way we care for them. That’s an enormous opportunity for us to reduce their impact. While tackling the industry – with its convoluted supply chains, ever-hastening production and linear, globalised structure – is a mammoth task that needs tackling from all sides (consumer, industry, and government), reducing the impact of the clothes we already own can be surprisingly easy. The smallest changes in habits can collectively make a huge difference.

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Think twice before tossing your garments in the laundry

Wash Your Clothes Less

I distinctly remember the first time I thought it might be a bit gross to not wash my clothes every time I wore them. I was having a conversation with some colleagues at a summer job while I was a student and the topic came up. Someone said, “Yeah but obviously you don’t wear something twice!” and before I could lightheartedly disagree, the whole group concurred and grimaced at the thought of doing so. I shrank back in my seat and wondered if I was some kind of disgusting troll who knew naught about the social intricacies of clothes washing.


Turns out, though, I’ve actually been saving the planet this whole time. So, emboldened by facts, I will release the shackles of embarrassment and declare: I don’t wash my clothes every time I wear them! And neither should you. Washing comes second only to extraction in having the biggest impact in the life cycle garments in the UK. By extraction I mean the production of the fibre that makes a fabric, whether that’s cotton or a synthetic polymer. Given that we know how resource intensive that is, that washing is next line in terms of carbon emissions is shocking. Instead of throwing them in the washing basket, hang your clothes up to air them out and get more wear out of them between washes. You’ll save on laundry and your clothes will last longer too. 

Wash at 30

Switching from 40 to 30 degrees when you wash can save up to 60% of the energy consumption. The number on the care label isn’t the suggested temperature, rather the maximum temperature at which you can wash a garment without damage, so dipping below it isn’t risky. As well as coming out perfectly clean, the lifespan of your clothes will be considerably extended.

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Photo by Volha Flaxeco

Ditch the Dryer

increase fourfold and, if you’re using a combination washer-dryer, you can make that just under six times the impact. I know that wrapping yourself in a fluffy, tumble drier-fresh towel is about as close as you can get to actual heaven on earth, but it accounts for 75% of the carbon footprint. Do the planet a favour and let it dry on the washing line instead.

Dry cleaning isn’t dry at all. Clothes are generally soaked in a solvent called tetrachloroethylene, also known as perchloroethylene or ‘perc’, and perc isn’t very nice at all. It’s neurotoxic and carcinogenic and studies have shown that living near a dry cleaner that uses perc, increases the risk of developing kidney cancer. Additionally, studies of dry cleaning workers exposed to perc have shown associations between exposure and both bladder cancer and Hodgkin’s lymphoma. It’s also been linked to liver damage, confusion, dizziness and irritation of the skin and respiratory system. In environmental terms, spills or accidental release allow perc to evaporate into the air, absorb into soil and silt and dissolve into the groundwater. Incidentally, exposure through these sources is thought to be even more dangerous. 

Apparently, one in three of us avoid buying dry clean only garments anyway, but if you have them, most can be washed on a gentle cycle in modern washing machines. If you daren’t risk it, take a look at GreenEarth dry cleaning as an alternative.

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Check out GreenEarth if you have to have ultra delicate pieces—like this dress from one of our shoots—washed

Use a GuppyFriend

Microfibres are blighting our rivers and oceans. They’re so tiny that they pass through water treatment plants into the waterways where they absorb other pollutants and toxic chemicals. As fish eat these toxic concoctions, they enter the food chain. As well as lurking in our food, microfibres have been found in up to 94% of drinking water samples in the US. While the ideal solution is to buy natural fibres, this post is about working with what you have, so rather than sending all of your synthetic clothes to landfill, invest in a GuppyFriend. They work by reducing the amount of friction garments are subject to during a wash cycle, resulting in decreased fibre loss. (If you want to order from the UK to reduce your carbon footprint, Patagonia sells them at cost price.)

Wear Your Clothes For Longer

The rise of fast fashion has swelled our wardrobes and slashed the average lifespan of clothes. Estimates show that over half of fast fashion is disposed of in under a year and we now know that the average number of times a garment is worn before it’s discarded has dropped by 36% in the last 15 years. Not only are we wasting money, but we’re wasting resources. If we were to extend the average life of clothes by three months (per item), we’d benefit from a 5-10% reduction in carbon, water, and waste footprints. Extend it to nine months and those figures increase to 20-30%. In terms of tasks, simply wearing your own clothes couldn’t be any easier yet the benefits are tangible.

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Choose wisely when shopping or better yet, switch to sustainable fashion brands like VEERAH

I’ll never believe that protecting the environment comes down to consumers alone. It needs intervention at a governmental level in order for sanctions to be applied for greener processes to become not just the most appealing option, but the only option. Until that happens, however, we can continue to fight the battle on both an individual and a collective level. These tips are weapons in our armory. Let’s use them.

Sources:
AEG, Ellen Macarthur Foundation, EPA, Journal of Environmental and Public Health, The Guardian, and WRAP

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Photo from @sophiebenson

About Sophie Benson

Sophie Benson is a freelance journalist, working with a focus on sustainable fashion, the environment, and consumerism. She writes for publications including The Guardian, Refinery29, Dazed, and AnOther. Alongside writing, Sophie also works as a university lecturer, teaching fashion communication and sustainability. Her published work, and blog, can be found at sophiebenson.com and you can keep up with her sustainable style — and her cat — on her Instagram: @SophieBenson.

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